Real Estate Postcards

Q. What is the cost of printing my postcards?
A. Please refer to the Pricing page on our website where you can enter the specifications of your order for an instant cost.

Q. How do I place an order?
A. Simply create an account, choose your product and design or upload your artwork. Select your shipping method, or let us mail your order out from our facility. You will pay for the order by credit card on our secure website. It's as simple as that!

Q. I'm not finished designing my postcards, but have to leave my computer. Can I save the work I've already done?
A. Sure, just click "save" and your project will be saved. To find it, go to "my account" and "my saved projects."

Q. Can I make changes to my order?
A. Check your order history to be sure your cards haven't been printed. If not, you may then modify artwork, put your order on hold, change your shipping method or cancel your order. You may also change the quantity and other specifications.

Q. Do you provide proofs?
A. All proofs are viewed online and the colors are close to what will be printed, depending on your own monitor.

Q. Can I re-order my postcards at another time? A. On our home page you will find a "reorder button" for your convenience.

Q. What kind of paper is used for my cards?
A. We use a 14-point stock with a semi-gloss finish for our postcards.

Q. Do you offer UV Coating?
A. Yes, you may choose to add UV coating when you place your order.

Q. If I use my own mailing list, what format should I use to upload it?
A. We accept .txt, .cvs or .xls files for mailing lists.

Q. Is there anything special that the U.S. Post Office requires for mailing postcards?
A. You must have a 5/8" strip along the bottom of the back side of the card to allow for printing the barcode. In addition, you'll need 3.5" on the right side of the back for address imprinting. The U.S. Post Office will not mail any designs containing pornographic or illegal images.

Q. What if I have a problem after I've received my order?
A. Postcards.com will work with you to solve any problems you have. If you have made a typographical error, we will reprint your cards at a 50% discount. This discount, however, does not apply to mailing services. If we miss our production deadline or if UPS delays your package then we will fully refund your shipping charges ($50 Maximum).

Q. What if my cards arrive in the mail damaged or do not arrive to the recipients?
A. The postcards are delivered to USPS without smudges/scratches. They come in contact with different equipment at the USPS level that may cause damage. Once the order is delivered to the USPS, we have no control over damages or undeliverables. The same thing can occur if you mail them directly. We aren't able to reprint or refund if this occurs.

Real Estate Postcards

Real Estate Postcard Marketing In Three-Part Harmony
by Brandon Cornett

Real estate agents have been using postcards to market themselves for decades. But why is it that some agents succeed time and time again, while others fail? What's the secret to postcard marketing success?

For one thing, the successful agents understand the three-part harmony of real estate postcard marketing. The three-part harmony includes element that, when combined, increase your chances of success many times over.

"Enough!" you say. "What are the three parts?"

The real estate postcard three-part harmony:

1. The right audience
2. The right offer
3. The right presentation

That's the gist of it, and here's the meat:

Part 1 - The Right Audience
When it comes to postcard marketing, the mailing list is more than a bunch of names. It's a primary ingredient of real estate postcard success. Sending the right message to the wrong audience is never right.

* Your audience should match your services
* Your mailing list should be as current as possible
* Your list should be tightly focused (buyers vs. sellers, neighborhood, price range, etc.)
* Your list should be easy to validate, update and manage (electronic format)

Part 2 - The Right Offer
You do have an offer, don't you? Without an offer, a real estate postcard has little chance of motivating the reader. Without a strong offer, a postcard is just paper.

* Your offer should be relevant to your services
* Your offer should be unique from other offers (competitors)
* Your offer should have a high perceived value
* Your offer should motivate the recipient to take action

Part 3 - The Right Presentation
Up to this point, you have a nice duet going. You're sending the right offer to the right audience. Great! But we want a three-part harmony, so now we must add the third element -- presentation. This refers to how your postcard looks.

* Your presentation should showcase the offer
* Your presentation should make the offer impossible to miss
* Your presentation should be professional and organized
* Your presentation reflects directly upon you!

There's a power in threes. The three-legged stool. The three branches of government. The three tenors. And now you can add real estate postcards to the list, because now you know the three-part harmony of postcard success -- the audience, the offer and the presentation.

About the author
Brandon Cornett is the author of "Real Estate Postcard Marketing," an insider's guide to real estate postcard success. Agents -- increase your postcard I.Q. by visiting
http://www.realestatepostcardbook.com
© 2006 Brandon Cornett