Step 1: Register for an Account:
Click on register at the top of the screen. Reordering is easy. If you don't already have an account, it takes only a few seconds to save your account information and register.

Step 2: Create a Postcard:
Choose from hundreds of professionally-designed templates or upload your own artwork

Step 3: Upload your data list:
Organize your mailing list and upoad it in .xls, .csv or.txt format

Step 4: View the PDF proof:
View the artwork PDF with the addresses
Place your order.

Q. What is the cost of printing my postcards?
A. Please refer to the Pricing page on our website where you can enter the specifications of your order for an instant cost.

Q. How do I place an order?
A. Simply create an account, choose your product and design or upload your artwork. Select your shipping method, or let us mail your order out from our facility. You will pay for the order by credit card on our secure website. It's as simple as that!

Q. I'm not finished designing my postcards, but have to leave my computer. Can I save the work I've already done?
A. Sure, just click "save" and your project will be saved. To find it, go to "my account" and "my saved projects."

Q. Can I make changes to my order?
A. Check your order history to be sure your cards haven't been printed. If not, you may then modify artwork, put your order on hold, change your shipping method or cancel your order. You may also change the quantity and other specifications.

Q. Do you provide proofs?
A. All proofs are viewed online and the colors are close to what will be printed, depending on your own monitor.

Q. Can I re-order my postcards at another time? A. On our home page you will find a "reorder button" for your convenience.

Q. What kind of paper is used for my cards?
A. We use a 14-point stock with a semi-gloss finish for our postcards.

Q. Do you offer UV Coating?
A. Yes, you may choose to add UV coating when you place your order.

Q. If I use my own mailing list, what format should I use to upload it?
A. We accept .txt, .cvs or .xls files for mailing lists.

Q. Is there anything special that the U.S. Post Office requires for mailing postcards?
A. You must have a 5/8" strip along the bottom of the back side of the card to allow for printing the barcode. In addition, you'll need 3.5" on the right side of the back for address imprinting. The U.S. Post Office will not mail any designs containing pornographic or illegal images.

Q. What if I have a problem after I've received my order?
A. Postcards.com will work with you to solve any problems you have. If you have made a typographical error, we will reprint your cards at a 50% discount. This discount, however, does not apply to mailing services. If we miss our production deadline or if UPS delays your package then we will fully refund your shipping charges ($50 Maximum).

Q. What if my cards arrive in the mail damaged or do not arrive to the recipients?
A. The postcards are delivered to USPS without smudges/scratches. They come in contact with different equipment at the USPS level that may cause damage. Once the order is delivered to the USPS, we have no control over damages or undeliverables. The same thing can occur if you mail them directly. We aren't able to reprint or refund if this occurs.

Direct Mail Postcards

Postcards Via Direct Mail
by Alan Sharpe

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?

According to Cap Ventures' 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized offers.

Smart direct mail marketers personalize their mailings because personalization works. Personalization boosts response rates, sometimes by double digits. And it boosts orders.

Personalization works because it tells your clients that you know them and recognize their uniqueness. If I have to sales letters on my desk, one addressed to "Dear Homeowner" and the other addressed to "Dear Alan," I know which letter will receive more of my attention.

Here are some ways to boost your response rates and orders with personalization:

1. At the very least, personalize the salutation on letters
2. Personalize the salutation on postcards and self-mailers
3. Refer to the customer's last purchase, and name the product
4. Refer to the customer's last purchase, and name the date of purchase
5. Mention the date that the customer's subscription expires
6. Mention the product or service or problem that your reader mentioned in a previous transaction (i.e. web form or phone call)
7. Handwrite your lift notes
8. Give readers the name and phone number of their area sales representative

A word of warning
Personalization works. But only if you do it well. If your mail merge misses one field, you might call Bob, Betty, which breaks trust, or tell Customer A about Customer B's confidential buying history, which breaks the law. So, if you are new to direct mail personalization, proceed cautiously.

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Alan Sharpe is a direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using direct mail and email marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at
http://www.sharpecopy.com.
© 2007 Sharpe Copy Inc.

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