Business Postcards

Q. What is the cost of printing my postcards?
A. Please refer to the Pricing page on our website where you can enter the specifications of your order for an instant cost.

Q. How do I place an order?
A. Simply create an account, choose your product and design or upload your artwork. Select your shipping method, or let us mail your order out from our facility. You will pay for the order by credit card on our secure website. It's as simple as that!

Q. I'm not finished designing my postcards, but have to leave my computer. Can I save the work I've already done?
A. Sure, just click "save" and your project will be saved. To find it, go to "my account" and "my saved projects."

Q. Can I make changes to my order?
A. Check your order history to be sure your cards haven't been printed. If not, you may then modify artwork, put your order on hold, change your shipping method or cancel your order. You may also change the quantity and other specifications.

Q. Do you provide proofs?
A. All proofs are viewed online and the colors are close to what will be printed, depending on your own monitor.

Q. Can I re-order my postcards at another time? A. On our home page you will find a "reorder button" for your convenience.

Q. What kind of paper is used for my cards?
A. We use a 14-point stock with a semi-gloss finish for our postcards.

Q. Do you offer UV Coating?
A. Yes, you may choose to add UV coating when you place your order.

Q. If I use my own mailing list, what format should I use to upload it?
A. We accept .txt, .cvs or .xls files for mailing lists.

Q. Is there anything special that the U.S. Post Office requires for mailing postcards?
A. You must have a 5/8" strip along the bottom of the back side of the card to allow for printing the barcode. In addition, you'll need 3.5" on the right side of the back for address imprinting. The U.S. Post Office will not mail any designs containing pornographic or illegal images.

Q. What if I have a problem after I've received my order?
A. Postcards.com will work with you to solve any problems you have. If you have made a typographical error, we will reprint your cards at a 50% discount. This discount, however, does not apply to mailing services. If we miss our production deadline or if UPS delays your package then we will fully refund your shipping charges ($50 Maximum).

Q. What if my cards arrive in the mail damaged or do not arrive to the recipients?
A. The postcards are delivered to USPS without smudges/scratches. They come in contact with different equipment at the USPS level that may cause damage. Once the order is delivered to the USPS, we have no control over damages or undeliverables. The same thing can occur if you mail them directly. We aren't able to reprint or refund if this occurs.

Business Postcards

Business postcards are efficient, sophisticated and compelling way of communicating your company's advertising message to attract the customer's attention. They are brief, visually desirable, hard-hitting and package the spirit of the marketing message attractively. It is refreshing for the customer to receive a creative and well-articulated business postcard over junk marketing mail that endlessly waxes eloquent about the company's products/services. One of the most widely accepted marketing truth is that potential customers do not like to be sold to. The knack is to inform them persuasively and innovatively about what's in it for them and you've got their money. Prospective customers are more receptive to the idea of reading postcards due to their personalized, eye-catching and interesting appeal. A strategically designed and well-channelized postcard marketing campaign can therefore bring about a huge shift in the perception and subsequent sales of your brand.

Exploiting the power of Business Postcards

Business Postcards for Good Communication

Direct mail marketing postcards help your organization establish a solid long-term relationship with customers. They keep regular clients in the loop about new products, services, offers and events for boosting repeat purchases. Sending business postcards frequently is a great way of forging a communicative rapport with loyal buyers and encouraging them to buy even more through a personalized approach. Customer profiling and buyer behavior research will give you an idea about the kind of products and services that excite certain sections of your buyers. Business postcards can be brilliantly used to target specific groups periodically with a marketing campaign that is spread across various phases, especially while launching new products. These postcards help your customers stay informed and updated about the latest buzz. They are equally effective for announcing a milestone achievement in the organization's history as they are for spreading the word about a change in the physical address of a popular eatery. The sheer aesthetic appeal, functionality and versatility of these business postcards makes them irresistible options for worldwide marketing experts.

Business Postcards for Strengthening Brand Loyalty

Business Postcards can be inventively harnessed to go beyond its marketing role. They are simple yet smart tools for expressing gratitude towards loyal customers, thus helping you forge stronger ties with them. A basic "Thank You for the Business You Give Us" works wonders on the image of your organization. It is passive promotion at its best. This act shows customers that they are not just another impersonal number on the company's list of clients and that the company cares about them enough to acknowledge their contribution towards its success. The practice ensures that customers feel a heightened sense of belongingness and loyalty towards the brand, and they are not easily poached by rival brands.

The Magic of Motivating Internal Customers

Research has proven time and again that happy employees lead to increased productivity in the organization. Giving your employees periodic congratulatory reminders of their success make them feel inspired and valued, thus boosting working relationships and the overall morale of a company. Bulk postcard printing is a great way to greet a large workforce economically.

Principles for Creating the Most Effective Business Postcards

Achieving the perfect visual-copy Synchronization

One of the most crucial determinants of a successful postcard is how adeptly the card matches the visuals and copy held on it. The text and graphics should complement each other and act as extensions of what the other is trying to convey. They can also be subdued or emphasized to offset the effect of the other. For instance, if you are using a dramatic image of a man with a hopeless gesture of a hand on his forehead signifying debt, it is sufficient to just incorporate the headline – Debt? The evocative nature of the visual is enough to rouse your audience. You can simply add a reassuring line like "We'll help you deal with it". The words and graphics should not clash with each other or the basic premise of the business postcard. If you are using a rather peppy image and passing it off with a somber copy-the audience is bound to get confused about the message.

Attention-grabbing Headlines

While creating your business postcards; always use bold, rousing and gripping headlines. They should directly address your potential customers and speak to them in an instantly identifiable tone. Questions work brilliantly for marketing postcard headlines. They explicitly sum up the requirements of your audience and attempt to offer them a logically flowing solution in the next line.

Assume, for instance, that you are a realtor who wants to distribute postcards for informing potential home buyers about a weekend noon "property seeing" session for a relatively high-end property. Headlines like "Do You Know Where your Neighbors are headed this Sunday Noon? "with a sub-head "they are all going to be at 23 Morrison St. to witness a charming ancestral home" is guaranteed to pique the interest of your audience. The clever copy plays on the curiosity factor and compels people to read further. This works more effectively than say a bland headline which simply upturns information on the customer –"You are invited to see a beautiful ancestral property at 23 Morrison St on Sunday". The question headline gets your audience thinking, stirs the necessary emotions in them and helps elicit a spontaneous response.

Keep the business postcard copy snappy yet arresting. Your content should be dramatic and brief enough to hold the attention of potential customers. The more information you seek to give through these business postcards the more customers will be tempted to give it a miss. Think of these business postcards as appetizers that whet your audience's appetite and leave them with the urge of seeking more from other comprehensive marketing channels.

Incite Action

Successful business postcards are ones which tactically call for some action on the customer's part at the end of the copy. A bunch of catchy words can immediately do the trick in helping them solicit more information about your products/services. "Visit Our Store Now for the Best Deals" or "Order everyday low-price products from our Website Today". This is just the kind of push customers need to explore your marketing message in detail and to subsequently make purchasing decisions.

Work Your Postcard Marketing Campaign

Collect the Right Data to Make the Campaign Highly Focused

Before embarking on an ambitious postcard marketing campaign, make sure you know what drives your audience. This data will allow you to design more effective business postcards and build a sharp marketing strategy around it. Find out about the interests, passions, fears, requirements, motivations, leisure activities, problems and habits of your target audience. These, along with other demographical pointers, can offer a good insight about buyer behavior; which in turn can help you structure the business postcard marketing campaign more efficiently.

Run Trail Campaigns to Measure Efficiency

Make sure you have a streamlined system for measuring the impact and efficacy of your postcards. You can print different postcards and run trial campaigns in different neighborhoods to gauge their success rate separately. The most effective business postcards can then be incorporated into a full-fledged mainstream campaign. A great tip for ensuring that you get some sort of feedback from your audience for measuring the efficiency of the campaign is to include a voucher code in the business postcards and ask your potential customers to call in with the code for freebies or a discount. This will show you if customers are actually going through these postcards right till the end.

Design and Print Super Quality Business Postcards

Getting the Perfect Design

You can create customized business postcards by using a blank postcard template or pick from our huge collection of completely customizable pre-designed postcard templates. These are ready-to-use designs which can be quickly modified with the required text, visuals and other stellar effects. The easy step-by-step process involves selecting a design, editing the text and assigning the required visual effects (zoom, rotate, importing photographs from your personal collection). Once you're done, you will be asked to pick your preferences with regard to quantity, glossy front, single or double sided cards, mailing services and postcard dimensions. If you have created a business postcard design by using a desktop software application, the updated artwork can simply be uploaded on the site.

Cost-Effective Printing

To make your postcard marketing campaign more cost-effective, invest in bulk postcard printing. Once you've determined the kind of brand promotion strategy that works best for your business postcards through trial campaigns, get the postcards printed in large batches. This will not only ensure that you get a lower cost per piece on a postcard but will also save you the trouble of going the process of getting these cards printed at a short notice when an immediate need arises. Another nice strategy for bagging a heavy discount on your postcard printing job is to package it with the printing of other corporate marketing materials like business cards, letterheads, envelopes, address labels and personalized corporate gifts.