When to Use Black Postcards

Postcards are the premier marketing tool for promoting new products, services, real estate sales, and grand openings. These postcards are generally colorful and practical, with images that pertain to products and services.

To add a little more dazzle and design to your card, consider printing your text and images on a black backdrop. Here are a few areas where black postcards would be a good choice for your marketing needs.

Events

Hosting or promoting an event usually calls for a bit more creativity in your postcard design. Black tie events, especially, would benefit from the overall sleek and sophisticated look of a black postcard.

The stylish postcard is also perfect for art shows. If you're promoting a gallery opening, try placing an image of the artwork against the black. It should pop and come alive.

Specialty Stores

The artsy quality of these postcards is perfect for music and art stores. Get creative and try using different images and colors until you find something you like.

Colors

Using neon colors against the black postcard makes the images stand out. Even simple text, in bright colors, seems brighter and more intense against the black. Play around with the images you want to use. An "x-ray" image may be just what your postcard needs to catch the viewer's eye. Make sure your company offers any special effects you have your heart set on using.

Check with your printing company, and the Internet, for templates and examples that will help give you some ideas.